EA: Quality overrides ship time (Skate It)
“I would say without hesitation that our quality is going to be up this year versus the prior year,” Electronic Arts CEO John Riccitiello said in a Tuesday earnings call.
Riccitiello has made it a very public priority to up the quality of EA’s titles. A recent review score average of EA’s titles was 77 percent, but Riccitiello said at an analyst meeting in February that he wants EA to exceed 80 percent by fiscal 2011.
He reiterated the intended focus on quality during an earnings call Tuesday. “I would say without hesitation that our quality is going to be up this year versus the prior year. I would say without hesitation that our ship timing is going to be improved versus the prior year,” he predicted.
